BRONZE AWARD WINNER - CREATIVE CONSCIENCE AWARDS 2024
Student Project. Choose Plant!
Creative Field
Digital campaign
Summary
“Everyone will eat a meal relatively soon and can immediately participate in the reversal of climate change,” says the writer Jonathan Safran-Foer. Switching to a plant-based diet is one of the most high-impact actions you can take to tackle climate change, it will also be good for your health and save animals.
Choose Plant! is a digital campaign, to encourage young people to take action against climate change, by choosing to switch to a plant-based diet. The main aspect of the campaign is a one-minute motion graphic, primarily distributed through social media platforms. This directs viewers to a ‘Choose Plant!’ digital guide, Instagram page and website which provides information about switching to a plant-based diet and the impact on climate change.
